Instagram is continually evolving, like any other social media platform. You must, therefore, stay on top of things to make the most out of your marketing campaigns. Remember that Instagram is a billion-user platform and you don’t want to miss out on the opportunity it presents to take your brand to the next.
Here’s a list of the trends likely to shape the industry from now going forward.
Instagram launched IGTV, a video platform for mobile users for streaming long-form videos. In essence, this implies that brands will start to use this service to reach their mobile audience via vertical video playback. More specifically, IGTV enables marketers to create a video that can last for over one hour.
So, be sure to use the new feature to share up and upcoming news for your brand or to create how-to content to inform and delight your followers.
Stories are getting popular by the day. With more than 500 million active users every day, it is safe to argue that indeed, Instagrammers love the function.
How do you utilize this trend to showcase your brand? Well, you can use Stories to show your followers behind-the-scenes at your place of work or launch products. You can also use it to share a new sale or promote a one-time offer.
Instagram is becoming more attractive to sellers, e-commerce brands and companies. On top of that, advertising on the platform has increased rapidly as statistics show that 70% of Instagrammers use their smartphones to buy products online.
Be sure to make the most of the “Shop Now” button to direct followers and potential customers to a product page on your website. While shoppable posts are nothing new, they’re likely to shape Instagram marketing in the coming days.
…Keep Working on your Numbers Though
Sure, Instagram is changing and will continue to in the months to come. Even then, that doesn’t mean that you should stop growing your audience. Numbers will continue to count and the more you have, the easier it is to remain relevant.
On that note, visit Social10x to learn effective ways to increase your follows, get more likes and comments. Don’t be afraid to spend some money if that is what it takes to expose your brand. After all, it requires a lot of patience and effort to grow your account organically – and you may not have the time to wait.